We're unique! An independent & family owned Specialist Practice like no other in the Country. Established in 1973, unlike others, we're dedicated to Contact Lenses. Most patients only discover how different we are to 'High Street Optical Shops' by recommendation or by referral from their own non specialist Optician!

Just imagine throwing away your glasses forever - Contact Lenses, were first fitted in 1887 and can now correct virtually any error of vision - astigmatism, bifocals, even varifocals, all so safe and comfortable that you can wear them daily or continuously, day and night for anything up to 30 days - how's that for simplicity? Contacts give better vision, boost confidence and improve appearance - they're a virtual necessity for all sports persons - whether active bodily contact sports such as rugby or even more sedate ones like golf.   CONTACTS REIGN SUPREME!

Less than 1% of Opticians offer a truely SPECIALIST Contact Lens Service in any way similar to ours.

In High Street shops specs are much more profitable so many Opticians don't fit Contacts. When they are fitted the vast majority are SOFT, 'one fit off the peg' branded lenses which simply CANNOT correct complex vision errors.

Despite their proven merits, Rigid Gas Permeable lenses are now hardly ever fitted to new patients in High Street shops - probably because they need more time and Opticians no longer receive any significant training to fit them!

IN OUR SPECIALIST PRACTICE WE ARE NOW FITTING ADVANCED DESIGNS OF RIGID & COMBI LENSES WHICH GIVE BETTER RESULTS THAN SOFT. IN THE STATES A RECENT SURVEY SHOWED 40% OF NEW FITS WERE RIGID LENSES.

YES, WE DO FIT BRANDED SOFT LENSES WHEN SUITABLE - at the last count over 175 types from over a dozen different manufacturers. When none of these will work the difference between us and NON SPECIALISTS is that:---

BETWEEN OUR 3 CONTACT LENS SPECIALISTS WE HAVE OVER 90 YEARS EXPERIENCE OF DEDICATED CONTACT LENS FITTING.

WE CUSTOM DESIGN HAND MADE BESPOKE LENSES SO CAN FIT VIRTUALLY ANYONE - HOWEVER COMPLEX - ARRANGE AN APPOINTMENT TODAY AND LET US PROVE THAT YOU COULD REALLY SAY GOOD-BYE TO GLASSES!

We enjoy ACUVUE CENTRE OF EXCELLENCE status.

Whilst thousands of our patients come from Birmingham and the West Midlands, many hundreds visit us from all over the country - simply because of our unique specialisation!

In 1973 when we opened, our very first patient flew in from Paris to be fitted. Today we have patients who make special visits to us who live in Europe and even Hong Kong, the Caribbean and the MIddle East -- proof perhaps that if you care sufficiently about your eye care, distance is no barrier.