New and exclusive William Morris glasses, 50% off sunglasses and more!

Brilliantly British. That about captures what William Morris eyewear is all about. Style, elegance and British design are a part of every single William Morris frame and this summer we’re delighted to have a truly exclusive collection of William Morris glasses in-store — 6 new styles designed especially for The Eye Collective – a group of independent opticians to which The Contact Lens Practice belongs.

Each of these stunning new frames has The Eye Collective logo inscribed on the inside of the frames for William Morris eyewear that you won’t find anywhere else but right here in Birmingham. It’s the best of British and the best of Birmingham all in one!

Fashion-forward designs for you

The William Morris collection offers strong margins and bold styles that are designed for every personality and every age. For 20 years, this British brand has been going strong with founder and Managing Director, Robert William Morris, at the helm. He’s as passionate as you can get about eyewear, owning 40 pairs of sunglasses and 20 optical glasses himself – something for every occasion and mood!

Morris’ love of high-quality eyewear flows through every aspect of the brand, from the designs to the manufacturing. Pushing creative boundaries, William Morris turns glasses from a functional necessity to a fashion accessory. The drive behind the brand is all about giving individuals a look that works with their own innate sense of style.

One of its most celebrated accolades was recognition by the Government-backed GREAT Britain campaign, an ambitious campaign that sought to bring the best of British to a global stage. William Morris was the only eyewear brand to be featured in its ‘Fashion is Great’ category.

While the brand has grown in popularity, their focus has, as ever, remained on its wearers. William Morris frames are built to last and designed to make you feel good. They come in a variety of materials, acetate, metal and tortoiseshell, as well as different shapes and styles that do more than keep up with current trends but set the trends of tomorrow. The range of designs means you can try out different looks all with the same William Morris panache. This summer sees the use of bright hues and pastel tones, alongside retro touches.

Take your pick

To see what creative stylings this great British eyewear brand has dreamed up for us this year with our exclusive 6 new William Morris frames, visit us at The Contact Lens Practice, your opticians in Birmingham city centre.

While you’re here, you can also take advantage of our designer sunglasses sale — 50% off all sunglasses, whatever the brand, this June and July. With your eyes protected from the summer sun, you can get on with enjoying the season, whether you’re relaxing in your garden at home or out with friends.

If you would like to speak to one of our expert team about sunglasses, William Morris eyewear, or your general eye health, you can also call us on: 0121 643 3848